notes to self

It can take up to 12 months for baby's skin to fully mature which means it’s extra vulnerable to irritation and dryness.

Baby’s skin can be up to 10 times more sensitive than adult skin. That’s why we’re super-sensitive about the ingredients we use!
All of our products are as gentle and clean as they are effective and always dermatologically tested for even the most sensitive skin, eczema prone baby skin.

Made without over 1400 ‘questionable’ ingredients and toxins including:
Parabens, Phthalates, PEGs, Sulphates (SLS or SLES), EDTA, Synthetic Fragrance, BHT, BHA, Chlorine, Benzalkonium Chloride, Petrochemicals, Formaldehyde, Nut Oils, Phenoxyethanol or Phenols.

so, what do I need?

Don't worry, everything you need to reset your baby's sensitive skin to it's healthiest state and protect it from irritation is right here.

Shop my first shelfie

wave goodbye to junk-filled & troublesome baby skincare, and say hello to the easy way to giving little skin the best start.

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